Privacy Policy

Effective date: November 9, 2026

Pastel Boutique ("Pastel Boutique," "we," "us") is a custom cake bakery at 14770 Tomball Parkway, Houston, TX 77086. This policy explains what personal information we collect through pastelboutiquehtx.com and our order, signup and contact forms, how we use it, and the choices you have.

Information we collect

Information you give us

  • Order and quote requests: your name, email, phone number, event date, pickup or delivery details, design ideas, photos you upload, and any notes you include.
  • The First Slice VIP & Birthday Club: your first name, email address and, if you choose to share it, your birthday month and day. We never ask for your birth year.
  • Purchases and gift cards: your name, contact details and billing or shipping address. Payments are handled by our checkout and payment providers. We do not see or store your full card number.
  • Messages: anything you send us by email, phone, text, or social media.

Information collected automatically

When you visit our website, our website platform (Squarespace) and the tools we use may collect technical information such as your IP address, browser and device type, the pages you view, how you arrived at our site, and general location (city or region). This is collected using cookies and similar technologies.

How we use your information

  • To respond to inquiries, prepare quotes, and make, deliver, and support your order.
  • To process payments and gift cards and keep records of transactions.
  • To send the emails you've asked for, such as First Slice welcome emails, new collections, seasonal menus, special offers, and birthday treats.
  • To celebrate your birthday. We use your birthday month and day only to send birthday messages and offers.
  • To understand how our website is used and improve our menu, website, and service.
  • To measure how well our advertising works. We may use tools from Google, Meta (Facebook and Instagram), and TikTok to show our ads to people likely to be interested and to see which ads lead to inquiries.
  • To protect against fraud and spam, and to meet our legal obligations.

Email and text messages

You will only receive marketing emails from us if you sign up for them. Every marketing email includes an unsubscribe link, and you can also unsubscribe by emailing us. We may still send messages about an order you placed.

If you opt in to text messages, message frequency varies and message and data rates may apply. Reply STOP to opt out or HELP for help. We do not sell or share your phone number or text-messaging consent with third parties for their own marketing.

How we share information

We do not sell your personal information. We share it only:

  • With service providers that help us run the bakery, such as our website and online store platform, payment processors, our customer management and email platform, delivery partners, and analytics and advertising tools. They may use your information only to provide services to us.
  • When required by law, or to protect our rights, our customers, or the public.
  • If our business is sold or transferred, as part of that transaction.

Cookies and your choices

Most browsers let you block or delete cookies. Some site features, such as the shopping cart, may not work without them. You can control personalized ads through your Google and Meta ad settings, or at optout.aboutads.info.

How long we keep information

We keep order records for as long as needed for our business and tax records. We keep your email and birthday on our list until you unsubscribe or ask us to delete them.

Your rights

You can ask us to:

  • show you the personal information we have about you,
  • correct it,
  • delete it, or
  • stop sending you marketing messages.

Email ideas.pastel@gmail.com with your request. We will respond within 45 days. We may need to confirm your identity first. We will not treat you differently for using these rights.

Children

Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us information, contact us and we will delete it.

Security

We use reasonable safeguards to protect your information. However, no website or method of storing data is completely secure.

Changes to this policy

We may update this policy from time to time. When we do, we will change the effective date above.

Contact us

Pastel Boutique
14770 Tomball Parkway, Houston, TX 77086
Phone: (832) 282-4773
Email: ideas.pastel@gmail.com